Citrus is a full service digital agency that delivers strategic thinking, brilliant creative execution and best in class technology to our clients to drive their success.
Digital Strategy & Planning
- Digital brand strategy & planning
- Requirements analysis & project scoping
- Campaign analysis & strategy development
- Technology audits & strategy
- Customer research and focus groups
- Competitive landscape analysis
Website Design & Development
- Creative strategy, concepts & design
- Interface design
- Information architecture
- Usability testing
- Database design & development
- Application design & development
- Content Management Systems
- eCommerce development
- Integration
- Content & copy development
Measurement & Analysis
- Website performance and analysis
- Campaign analytics
- Competitor analysis & Benchmarking
Customer Acquisition & Engagement
- Social media programs & campaigns
- Acquisition campaigns
- Campaign minisites
- Viral marketing campaigns
- Online competitions and promotions
Email, eCRM & Loyalty
- email acquisition & lead generation
- eCRM program development & management
- Customer segmentation & analysis
- Loyalty programs
Mobile & Emerging Platforms
- Mobile application development
- Mobile commerce
- Interactive games
- Custom application development