Citrus has launched a number of successful campaigns to market for realestateview.com.au including The Hottest Property on the Market and more recently Search and Win.

The Hottest Property on the Market was a social media campaign in conjunction with property portal realestateVIEW.com.au to build brand awareness and engagement using Twitter.

The campaign – The Hottest Property on the Market – allows consumers to vote for “hot” properties through their Twitter accounts. Fans simply tweet the realestateVIEW.com.au property they like the most and then go in the draw to win a $1,000 Freedom Furniture voucher, given away weekly.

realestateVIEW.com.au has rolled out the competition to engage the 24 plus demographic who are actively engaged in the residential property market and enjoy sharing their experiences with friends and family – why not tweet about it?

The power of social media in marketing campaigns, which is growing and expanding brand awareness through social media, has endless connections and possibilities and really taps in to growing consumer demand for added value from brands. The campaign was supported by email marketing and Facebook advertising.

The “Search & Win”campaign was launched on 17th of September 2010 for an 8-week period.  With realestateVIEW.com.au being the 3rd player in a very competitive marketplace, the campaign aimed to grow awareness and traffic in new states (NSW,QLD,NT) and increase the brands penetration in existing states (VIC, SA, TAS).

To enter the competition, consumers had to complete a search for a property on the realestateVIEW.com.au site and submit the entry form.

“As consumers are already engaging with their networks as part of their property search, we felt social media provided a perfect platform to get more people talking and sharing from realestateVIEW.com.au. The excitement of finding that perfect property is something people find hard to contain – this campaign capitalises on that hype and allows people a simple mechanic to share and win.” Teresa Sperti Head of Marketing and Technology