Citrus has created a new digital platform for kikki K to build a global brand presence and drive entry into new markets. The site brings kikki.K’s trademark in-store brand experience around fashion, style, innovation and design to online customers.

Founded in 2001 by Kristina Karlsson, kikki.K is a retail success story. Identifying a gap in the market for stylish everyday home and office stationery and gifts, kikki.K has grown to 34 boutique stores across Australia, New Zealand and Singapore.

The online store will enable the retailer to establish a brand presence in markets where it plans to expand its bricks and mortar stores including Stockholm, Copenhagen, New York, Paris and Tokyo.

With the new site, kikki.K has had an increase in online sales with the aim that it will eventually become a leading revenue generator for the business overall.

The aim is for the online store to reflect the rich in-store experience. People love walking into a kikki.K store, and usually walk out with more than what was on their shopping list. kikki.K is all about design, organisation and Scandinavian design principles of form and function, which we’ll be looking to replicate online.

The site has been created to strengthen and elevate the customer experience online and convert more visitors to shoppers given 50 per cent of customers research online before shopping in-store. There’s also ripe opportunity to cross-sell online, which they do very effectively in-store.

The site also integrates social media tools to capitalise on strong brand advocacy and word of mouth. Innovation is an important brand pillar for kikki.K so future initiatives will be looking at incorporating rich media elements such as podcasts and mobile applications to engage the brand’s loyal customer base.

The site is  supported by a range of digital marketing initiatives including online advertising and email marketing. Phase 2 will involve direct integration with kikki.K’s customer relationship management and point of sale systems.