Citrus launched an online store for The Cotton On Group in July 2011, including Men's & Women's , Rubi Shoes, Typo, Cotton On Kids and Cotton On Body.

Cotton On's Executive Marketing Manager Marshal McLean says, "Our customers have been asking to shop online for a long time. The time is right now and we are very pleased to be working with Citrus. They have demonstrated a deep understanding of the online retail space and we have some big plans in coming months. We will launch all our brands in Australia and beyond." 

CEO of Citrus, Peter Noble says, "Cotton On is a can-do company. They have a positive outlook and are willing to listen and take advice from the experts, in this case Citrus. We are thrilled to be working with them to give Australians and overseas shoppers the ability to buy their products online. We believe the Cotton On group will very quickly become a dominant force in the online landscape.

Citrus' ongoing engagement with Cotton On includes email marketing, website creative and reporting/analytics.