social
IBM 2012 Smarter Consumer Study: Results released
Last week IBM released results from their major global online consumer studies.
We're pleased to see Australians proving they are not just a subset of the US and UK markets in terms of how they behave, what they expect and how they want to shop.
Google+ launches - look out Facebook?
After the litany of Google failures in the social media space comes their latest attempt to provide users with a social networking tool which offers something different to that offered by behemoths Facebook and Twitter.
Social games based on live events
Tapping into the habit of dual screen use, surfing the web or social networks while watching TV, Heineken have launched a new live game which allows users to interact with games during the UEFA Champions league.
Citrus goes all in with adidas
Adidas has recently launched a new brand campaign, 'adidas is all in', which seeks to unite its Sports Performance and Original sub brands under one global brand. The campaign included activity on TV, in store, online and was supported by the adidas all in challenge event which took place in Melbourne.
ad:tech Melbourne Presentation: Mobile and Social strategies for Retailers
Integrated Digital Marketing - sound familiar?
The head bone connected to the neck bone,
The neck bone connected to the back bone,
The back bone connected to the thigh bone,
The thigh bone connected to the knee bone,
The knee bone connected to the leg bone,..........You know the drill.
