realestateview.com.au and Citrus finalists at ADMA Awards

The “Search & Win”campaign was launched in September 2010 for an 8-week period.  With realestateVIEW.com.au being the 3rd player in a very competitive marketplace, the campaign aimed to grow awareness and traffic in new states (NSW,QLD,NT) and increase the brands penetration in existing states (VIC, SA, TAS).

To enter the competition, consumers had to complete a search for a property on the realestateVIEW.com.au site and submit the entry form.

“As consumers are already engaging with their networks as part of their property search, we felt social media provided a perfect platform to get more people talking and sharing from realestateVIEW.com.au. The excitement of finding that perfect property is something people find hard to contain – this campaign capitalises on that hype and allows people a simple mechanic to share and win.” Teresa Sperti Head of Marketing and Technology 

The ADMA Awards will be announced on November 24th in Sydney.