Strategy
Relevant Content is King
Posted by
Shaun Rowland, Strategist
3 months, 2 weeks ago
Brand managers are constantly on a quest to connect to their consumers through lifestyle content - if a brand is seen to understand the lifestyle of the consumer then it is thought that increased consumer engagement will follow. Yes, to a point. But where some brands fail to achieve this is when there is limited or no relevance between what the brand’s product is and the lifestyle content.
Reaping what you sow
Now, normally I try to avoid clichés like the plague, but in this case I could reel off a couple, you reap what you sow, to fail to prepare is to prepare to fail, you only get out what you put in, two heads are better than one hand which makes light work, or something like that; the point being that it's an age old truth that the more work and effort that goes into planning, the better your chances of success when it comes to executing.
So, that someone@something.com- what’s it really worth?
Well in a whirlwind first fortnight in the Citrus team, with my eyes wide to new faces and fun, there was an old familiar favourite of a question that popped up in conversation with a client this week…
How much is my email database actually worth?
Creative
Day 7: Removing the Colander, with one L.
Posted by
Michelle Legge, Content Producer & Community Manager
5 months, 1 week ago
Our brew is home alone for the weekend. Does all go to plan?
Day 4: A Frothy Mistress beckons
It’s froth o’clock and all is well. Our Brew Master reports on our brew's progress.
Technology
Australians proving yet again that they love their gadgets
Posted by
Andrew Fisher, General Manager, Technology
10 months, 1 week ago
Aussies have always been fond of technology and whilst we lagged a bit at the start with regards to mobile, we've made up for that lack with gusto.
Cloudy, with a big chance of success
In a special report on Cloud Computing in today's Australian Financial Review (Tuesday March 22, 2011), our General Manager of Technology talks about the use of Cloud Computing at Citrus.
Microsoft “buys” Nokia for $0B - what this means for mobile.
On Friday 11th February, Nokia CEO Stephen Elop announced to the world that Nokia would be creating a strategic partnership with Microsoft to deliver Windows Mobile enabled Nokia devices. No one really considered that the world's largest handset manufacturer would throw out their own operating system, (especially given their MeeGo partnership with IBM) in favour of an Operating System that globally is in 5th place (at best).
