Andrew Fisher
15% sounds right, and that's the start not the end
In an article on Luxury Daily, Jason John, Senior Marketing Director at Gilt Groupe suggested that they were seeing about 15% of their revenue coming from mobile devices. He talks about the fact that a brand needs to be represented across all channels and mobile users are expecting customised experiences. Clearly their strategy is working given strong revenue out of this channel.
ad:tech Melbourne Presentation: Mobile and Social strategies for Retailers
Australians proving yet again that they love their gadgets
Aussies have always been fond of technology and whilst we lagged a bit at the start with regards to mobile, we've made up for that lack with gusto.
Cloudy, with a big chance of success
In a special report on Cloud Computing in today's Australian Financial Review (Tuesday March 22, 2011), our General Manager of Technology talks about the use of Cloud Computing at Citrus.
Microsoft “buys” Nokia for $0B - what this means for mobile.
On Friday 11th February, Nokia CEO Stephen Elop announced to the world that Nokia would be creating a strategic partnership with Microsoft to deliver Windows Mobile enabled Nokia devices. No one really considered that the world's largest handset manufacturer would throw out their own operating system, (especially given their MeeGo partnership with IBM) in favour of an Operating System that globally is in 5th place (at best).
Cornetto bags mobile gong for outdoor interactive mobile installation
Unilever's brand Cornetto - makers of sweet, sweet, frozen, cone shaped snacks have bagged one of the most prestigious mobile industry awards last night at the Mobile World Congress in Barcelona. The award was for the best Mobile Advertising and Marketing Campaign globally.
